Programs

Five stages. One path from idea to funded company.

Start at the stage you are in today. Each program has a fixed scope, named people and written terms agreed before work begins.

Stage 1 of 54–6 weeks indicative

Validate

Founders with an idea and no team.

You want to know if the problem is real before you spend on a product.

You leave withGo / no-go decision

See full Validate program

Deliverables

Problem statement tested with real customers
Customer interview notes and summary
Target customer profile
Business model draft
Competitor and alternatives review
Go/no-go recommendation

People decide

Review interview findings with you
Challenge the business model
Make the go/no-go recommendation

AI accelerates

Builds your readiness path
Drafts interview guides and summaries
Prepares first-draft research

Stage 2 of 510–12 weeks indicative

Build

Validated ideas ready to build.

You know who the customer is and need a product they can use.

You leave withMVP build plan

See full Build program

Deliverables

Written product requirements
Clickable prototype
Technical architecture
MVP build plan with milestones
Security and data review
Handover documentation

People decide

Approve scope and architecture
Review code and security
Decide what ships

AI accelerates

Drafts requirements and user stories
Generates first-pass prototype screens
Prepares documentation drafts

Stage 3 of 58 weeks indicative

Launch

MVPs ready for market.

You have a working product and need the first paying customers.

You leave withFirst customers

See full Launch program

Deliverables

Positioning and messaging
Brand basics
Pricing model
Launch plan
First customer target list
Outreach first drafts

People decide

Set pricing with you
Approve launch messaging
Open customer conversations

AI accelerates

Drafts messaging options
Builds target account shortlists
Prepares outreach first drafts

Stage 4 of 56 months indicative

Scale

Companies with early revenue.

Sales depend on the founder and you need a process the team can run.

You leave withRepeatable sales

See full Scale program

Deliverables

Documented sales process
Hiring plan
Operating cadence
Board update format
Key metrics review

People decide

Coach your sales and leadership team
Review hiring decisions
Advise on board matters

AI accelerates

Summarizes pipeline and operating data
Drafts board update outlines
Prepares job description drafts

Stage 5 of 510 weeks indicative

Capital

Founders preparing to raise.

You need a clear story, sound numbers and the right investors.

You leave withInvestor meetings

See full Capital program

Deliverables

Pitch deck
Financial model
Data room
Investor shortlist by thesis
Introductions you approve
Term sheet review support

People decide

Pressure-test the story and numbers
Review term sheets with you
Make introductions you approve

AI accelerates

Drafts the deck and data room index
Builds investor shortlists by thesis
Checks model formulas for errors

At a glance

Stage	Indicative duration	Best for	Outcome
Validate	4–6 weeks indicative	Founders with an idea and no team.	Go / no-go decision
Build	10–12 weeks indicative	Validated ideas ready to build.	MVP build plan
Launch	8 weeks indicative	MVPs ready for market.	First customers
Scale	6 months indicative	Companies with early revenue.	Repeatable sales
Capital	10 weeks indicative	Founders preparing to raise.	Investor meetings

Indicative ranges and durations. Your scope, timeline, and terms are set in writing before you sign.

Not sure which stage fits?

Apply once. We review your answers and recommend the right starting stage. We respond within 24 hours.

Apply to CXOlayer